ROAM is a lifestyle brand built upon the ethos of conservation, support, and preservation of African Wildlife and Culture.
Located in Berkshire County, Massachusetts, ROAM's Flagship is home to a curated fair trade shop, a fine art & photography gallery, and the production of international cross cultural activations.
ROAM and Xtina Studios teams work together to accomplish our shared vision: to bring awareness of sustainable conservation initiatives which directly support Africa’s artists and people, as well as preserve and protect the African lands that are home to endangered species. By showcasing African art and artists and through our media efforts we endeavor to protect habitats and wildlife through storytelling, and by supporting African culture and art.
Xtina Parks is an African wildlife and landscape photographer, filmmaker, conservationist, researcher, gallery founder who’s works focus on the African natural world. Her work in Africa began in 2011 as a photographer and has grown to encompass all aspects of conservation and the telling of stories that support both the people and the animals of the continent.
Xtina strives to reach across cultures and focuses her research efforts that help bridge the human-wildlife conflict due to dwindling habitats that also are home to people – hence the support of arts and culture directly supports people’s economic health, which lessens the stress on habitats and wildlife diversity preservation efforts.